If you think creating a logo is simple, you probably aren’t a designer. Even for seasoned professionals, creating a stunning and useful logo is a difficult creative endeavour. It’s a time-consuming process requiring extensive research, knowledge, and planning.
But even a talented designer can encounter problems. Without your knowledge, minor errors and oversights can easily damage the logo design process and the finished product. It’s crucial to be aware of what to avoid right away because of this.
6 Logo Design Blunders to Avoid When Designing a Logo
1- Not Following an Intuitive Process
Assuming you ask your gathering to just fire concocting thoughts, you could think of three or 300. It might be tough for your team to decide if you simply advise them to pick one without providing any parameters, criteria, or justification. The outcome? You participate in various emphasess that are trivial.
It’s crucial to have a simple, straightforward method that assists you in developing a powerful logo that serves your needs if you want to keep everyone’s sanity, from the project manager to the designer.
2- Ignoring Your Audience
What ink is to a printer, your target market is to your logo. Crucial! Your logo should entice viewers to discover more about your company and interact with your offer. However, to do that, you must draw people to your logo the moment they see it.
Free graphic design software has made it simpler for businesses to express their creativity. Unfortunately, many firms simply produce designs they enjoy rather than attempting to think of ways to appeal to the particular audience they are trying to reach.
Imagine a children’s entertainment firm with a gothic font-adorned black logo. Or picture a mortuary with a pink logo. How likely are you to support either of them with your business? Always keep your audience in mind while you develop a logo at each stage.
3- Copying Competitors
Don’t get me wrong; looking at what your rivals are doing and taking inspiration from them is a terrific idea. Brands make a mistake, though, when they create a logo that is practically a carbon replica of those of their rivals.
This may be trademark infringement, but it makes your brand less memorable.
Your logo should be distinctive to your business and simple to recall, which cannot be achieved if it resembles the logos of other companies in your area. The fact that Nike’s Swoosh was the only logo of its kind to be found in the sports apparel industry played a role in helping Nike become, well, Nike.
4- Lack of Adequate Research
Communication is the main consideration in logo design. How can the soul of a brand be expressed through images? You must have a deep understanding of what you’re trying to convey and not transmit in order to do this properly. The more knowledge you possess, the easier it will be for you to steer clear of the usual logo design blunders that result from misunderstandings.
Inexperienced designers (or eager brands) may occasionally skip the brand research process and move right into ideation. This inevitably results in a logo design blunder that fails to accurately reflect or represent the brand.
Conduct a brand audit survey that outlines your brand objectives in detail. With this knowledge, you can create a compelling creative brief that will keep your team on the same page.
5- Choosing Colors Randomly
The impact of color psychology on your logo’s effectiveness will be significant. The colors of your logo serve more purposes than just aesthetic appeal; they also serve as a clear message to your audience about the significance of your brand.
And even though you might admire a particular shade of plum or be mesmerized by a soft yellow, that isn’t a good enough excuse to use them in your logo design.
Before committing to the color scheme, you’ve previously chosen for your business and logo, learn about its meaning. Reds indicate passion and excitement. Blues denote refinement and dependability, etc.
Make sure the colors you select represent elements of your brand with which you believe your target audience will identify.
6- Copying existing logos:
We’re going to start with this problem since it’s the most evident and because it’s one of the easiest logo design blunders for a young logo design service provider with relatively limited margins to make. You could ponder, “What’s going on with imaginatively combining a current plan with an idea of mine?”
The consequences of what will be perceived—in no uncertain terms—as copyright and trademark violation are where the armrests are. In the worst-case scenario, you’ll be involved in a losing court battle. Even if you get away with this intellectual property theft, you will still be left with an off-brand logo that your target audience will instantly recognize.
Conclusion:
The most effective logos are created in partnership with an accomplished designer, eventually developing into a genuine, unique expression of your company. So even if you are a newbie with these articles you will be able to stay clear about some of the logo design blunders.
